About Us
A beverage built on science, family, and a genuine belief that better is possible.
"We set out to create a premium functional beverage that people could feel good about — clean ingredients, real science behind it, and nothing artificial. Everything else followed from that."
SEAWELL® started the way the best ideas do, with an honest conversation and a willingness to do the work. Co-founders Lindsay and Bill Smith, a daughter and father, asked a straightforward question: could we build a premium beverage that was genuinely better, and build it the right way? That meant no shortcuts on ingredients, no guessing on formulation, and no skipping the steps that most early-stage brands skip.
It also meant surrounding themselves with people who had done it before at the highest levels — operators, brand builders, and entrepreneurs who saw what SEAWELL® could be and chose to be part of it. Today that team brings together decades of experience across consumer goods, beverage, finance, and marketing. We are proud of how we've built this, and we're just getting started.
Lindsay brings a rare combination of personal conviction and professional discipline to SEAWELL®. A graduate of Babson College, consistently ranked the #1 entrepreneurship school in the country and holder of an MBA from the University of Tennessee, she spent years in consumer goods at Reynolds American and American Snuff Company before deciding to build something of her own. SEAWELL® is that thing: a business she believes in, built alongside someone she loves, her dad Bill.
Bill is the steady hand that keeps SEAWELL® moving. A UConn alumnus and University of Texas MBA, he spent his career building brands at companies like Lysol, Kodak, and HP. For Bill, SEAWELL® is both a smart business decision and a shared chapter he wouldn't trade for anything.
We don't guess. We test, validate, and build on real science.